Podcast Episode

Modern Day Marketer: How to Build a B2B Influencer Strategy That Actually Works with Patrick Ward at Rootstrap‍

Brett McGrath

Aug 9, 2022

Modern Day Marketer: How to Build a B2B Influencer Strategy That Actually Works with Patrick Ward at Rootstrap‍

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Earlier this week we dropped a conversation about how problem solving, effective communication, and tenacity are all key ingredients required to be successful at a growing tech startup. Jonathan and I shared some perspective on how we were thinking through storytelling with data, messaging, and how we were thinking about product positioning. 

None of it’s easy. None of it’s perfect. 

Hope you can learn something from us by sharing our experiences on the show. 🧃

Today, I’m excited to be dropping one of my favorite recent conversations that I’ve had on Modern Day Marketer. We’ve been talking a lot about the rise of the individual creator in B2B and today’s guest shares a ton of advice on how to get started with leading your strategy with people. 

I’m joined by Patrick Ward is the VP of Marketing at Rootstrap  We examine the differences between B2B and B2C influencer marketing and how to execute it the right way. Although measuring marketing efforts and influence is difficult, implementing B2B influencer marketing correctly can help your company expand. I learned a ton from Patrick during this conversation. 

In this episode we cover: 

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