We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
I was just checking the performance from last week and it looks like there was a lot of excitement about our conversation with Ellen Schwartz from Knotch about how to do demand gen in a more modern way. It was a reminder that one of the most important things that we can do as B2B marketers is to study consumer behavior and adapt to it. I couldn’t recommend this conversation enough if you are in a demand gen function or work closely with the team.
We’ve been enjoying digging into The Juice to find articles that help us address current problems that we are working through as a business. I’ve spent the past 14 months focusing on brand building efforts at The Juice. I’ve come to the realization that sometimes it’s important to step outside my professional bubble and get schooled from other marketers in B2B about how they are doing it. I stumbled across an amazing conversation in The Juice between Pete Lorenco, VP of Marketing at Alyce and Dave Gerhardt. Their discussion was on How to Build a B2B Brand That Stands Out and I had a ton of takeaways. In fact I shared the video with Jonathan and told him we should record a conversation around it and put it on the podcast.
In this episode we cover:
- How to stand out: Things that we can do in B2B to avoid being just another commodity
- Reputation: How thinking about your brand as your reputation can help you be more intentional with your efforts
- Momentum: Why momentum is everything and how you can sustain it
If you enjoy what we are doing we’d love for you to do some things: