We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Selling at an early stage company is no joke.
Your product is evolving.
The message is going through cycles.
Customer needs are changing.
The way you closed your last deal isn’t likely the way you close your next.
Kate VanLue is a seasoned sales pro and is navigating these changing conditions every day during her conversations with marketers. It’s like flying an airplane while changing the engine at the same time.
She shares how she overcomes these challenges and turns them into advantages in an episode that we dropped earlier this week. This is a good one to share with your sales teammates!
One of my favorite ways to find guests for the show is to stumble across an article that they wrote on The Juice and then use it to reach out. This happened when I came across the article, “A Straightforward Approach to User Generated Content That Connects” by Tamilore Oladipo of Buffer. I couldn’t stop thinking about how we might be able to think about UGC in B2B after I got done reading the piece. That’s when I reached out to see if Tamilore wanted to dive in deeper and share some insights with all of you.
The word trust was used more than any other word to describe UGC during this chat. It was a great reminder that we need to prioritize trust building activities if we want anything else in our marketing machine to work. She describes UGC and what it means for B2C and B2B brands. It all comes down to developing trust and genuine engagement.
In this episode we cover:
- User Generated Content: Defining what it is and how we can think about it in B2B
- Brand Examples: B2C brands doing it right and what we can all learn from them
- Getting started: Setting the foundation where organic sharing begins to happen
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃