We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
There’s a thread that is woven throughout every function in marketing.
It doesn’t matter your role. It doesn’t matter your experience.
We are all here to help our companies grow.
New content fuels campaigns that deliver leads, pipeline growth, and customers for our brands. It shouldn’t be one person’s responsibility to drive growth. It should be a part of your culture.
He’s spent time leading content teams.
Now he’s in a formal growth role.
He’s passionate about the goals being the same and how approaches across functions need to be integrated to achieve great results.
He’s an expert at quarterbacking launches and making sure they aren’t forgettable after one day.
He values internal marketing and the art of telling stories to gain buy-in.
He’s an outside the box thinker who can easily communicate his complex ideas to make them easy to digest.
Does this sound interesting to you? We dropped an episode with Benyamin last week that was jam packed full of nuggets. It was one of my favorites in recent memory. Don’t sleep on it!
How can marketers help buyers make better and more informed decisions?
We’ve been talking about this topic internally for a while and decided to start airing it out in public. Content is the vehicle that we can all use to better inform, but can only go so far if we aren’t being serious about its distribution.
This is a subject that I decided to tackle with Jonathan in today’s episode. We discuss buying decisions from a personal consumer perspective and as a business making purchases perspective. Buying software for a business is a big decision and there’s an overwhelming sea of content that makes the buying process even more difficult. The Juice aims to solve this problem, by making quality content easy to find.
In this episode we cover:
- Consumer buying decisions: Exploring why buying in our personal and professional lives seems so disconnected
- B2B buyers: What tools and information is being used to make purchasing decisions today
- How we can help: Defining the marketer’s role in the buying process and where our content should be showing up
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