Podcast Episode

Modern Day Marketer: How customer investigations can transform your marketing strategy with Ryan Gibson of Content Lift

Brett McGrath

Jun 7, 2022

Modern Day Marketer: How customer investigations can transform your marketing strategy with Ryan Gibson of Content Lift

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

We got a chance to explore a piece of content from Clearbit on an episode of the podcast that we dropped earlier this week. The topic was about the importance of knowing your hand-raisers when considering your PLG strategy. This article hit us at the right time because it is something we are currently working through at The Juice.



The trend of spotting really smart marketers who have a background in journalism continues in the latest episode. I recorded with Ryan Gibson who is the founder at Content Lift.  He schools me on how customer investigations can transform your marketing strategy. 


In this episode we cover: 

If you enjoy what we are doing we’d love for you to do some things 🧃:

We filled out more than 8,000 forms so you don’t have to.

Sign up for The Juice and access unlimited videos, webinars, articles, ebooks, podcasts and more on demand.

Become a member