We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We got a chance to explore a piece of content from Clearbit on an episode of the podcast that we dropped earlier this week. The topic was about the importance of knowing your hand-raisers when considering your PLG strategy. This article hit us at the right time because it is something we are currently working through at The Juice.
The trend of spotting really smart marketers who have a background in journalism continues in the latest episode. I recorded with Ryan Gibson who is the founder at Content Lift. He schools me on how customer investigations can transform your marketing strategy.
In this episode we cover:
- The shift: How the responsibilities of the marketer is changing and where asking questions fits in
- Changing landscape: How to B2B marketing is changing and where investigation fits in
- Ideal buyers: How to find them and methods to use
If you enjoy what we are doing we’d love for you to do some things 🧃: