We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We got a chance to explore a piece of content from Clearbit on an episode of the podcast that we dropped earlier this week. The topic was about the importance of knowing your hand-raisers when considering your PLG strategy. This article hit us at the right time because it is something we are currently working through at The Juice.
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The trend of spotting really smart marketers who have a background in journalism continues in the latest episode. I recorded with Ryan Gibson who is the founder at Content Lift. He schools me on how customer investigations can transform your marketing strategy.
In this episode we cover:
- The shift: How the responsibilities of the marketer is changing and where asking questions fits in
- Changing landscape: How to B2B marketing is changing and where investigation fits in
- Ideal buyers: How to find them and methods to use
If you enjoy what we are doing we’d love for you to do some things 🧃: