We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case that you missed it we dropped an episode this week where Jonathan and I discussed what we learned from the conversation between Jimmy Daly (Superpath) and Ross Simmonds (Foundation) about, “What Will Content Distribution Look Like in 2022”. Content distribution has been the number one topic that has come up in my conversations and a massive opportunity in establishing a brand. It was great to take some time to reflect on content from two marketers deep in the weeds on this topic.
We are closing out the week by sharing a conversation that I had with Melissa Meredith about how to have a hospitality mindset when thinking about your content marketing efforts. I love speaking to marketers who run their own agency because they are able to share a ton of different customer perspectives and creative energy on how they think about solving their problems with great marketing.
In this episode we cover:
- Purpose: Having intention behind our content marketing efforts
- Hospitality mindset: Why it’s important to layer in customer service to the content that you produce
- Scarcity mindset: Ways to combat it and how to come from a place of abundance
If you enjoy what we are doing we’d love for you to do some things 🧃:
