Podcast Episode

Modern Day Marketer: Filling the Gap and Becoming the Tastemaker for B2B Marketing 

Brett McGrath

Jun 7, 2022

Modern Day Marketer: Filling the Gap and Becoming the Tastemaker for B2B Marketing 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

We all want to create more personalized experiences for our audience, but how do we actually go about doing it? 

Let’s start with your website.

Elizabeth Irvine, VP of Marketing at MarketMuse dropped some serious insight on how her team is customizing their website and the technology that they are using. The punchline is that they have witnessed a substantial conversion rate increase and this has been the catalyst to help them drive more personalization for their future customers across their business

Don’t sleep on this episode

We rely on tastemakers for recommendations in our personal lives and don’t even think twice about it. I go to Pitchfork for music, Rotten Tomatoes for movies, Yelp for restaurant reviews when I’m in a new city, and it doesn’t just stop there. 

These sites help us shrink the sea of options, save us time, and make our lives more enjoyable. I explore the concept of tastemaking in today’s episode and explore its place in B2B.

A tastemaker is defined as one who sets the standards of what is currently popular or fashionable.. There is an overwhelming amount of content clutter in the B2B marketing industry. The Juice is steadily establishing itself as the go-to tastemaker and curator for the modern-day marketer.

In this episode we cover: 

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