We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We all want to create more personalized experiences for our audience, but how do we actually go about doing it?
Let’s start with your website.
Elizabeth Irvine, VP of Marketing at MarketMuse dropped some serious insight on how her team is customizing their website and the technology that they are using. The punchline is that they have witnessed a substantial conversion rate increase and this has been the catalyst to help them drive more personalization for their future customers across their business
Don’t sleep on this episode!
We rely on tastemakers for recommendations in our personal lives and don’t even think twice about it. I go to Pitchfork for music, Rotten Tomatoes for movies, Yelp for restaurant reviews when I’m in a new city, and it doesn’t just stop there.
These sites help us shrink the sea of options, save us time, and make our lives more enjoyable. I explore the concept of tastemaking in today’s episode and explore its place in B2B.
A tastemaker is defined as one who sets the standards of what is currently popular or fashionable.. There is an overwhelming amount of content clutter in the B2B marketing industry. The Juice is steadily establishing itself as the go-to tastemaker and curator for the modern-day marketer.
In this episode we cover:
- The Tastemaker: Who she is and why her role is critical right now
- Sea of options: How too much content is a problem and what we are doing to create a better experience
- B2B content curation: How we are thinking about curation in B2B content and how this impacts the conversation on tastemaking
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃