We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Jonathan and I dropped an episode on Monday inspired by a tweet by Jack Appleby. Consumer brands like Peloton are maximizing reach and resonance by empowering their people to be their most powerful distribution channel. This is happening throughout the world of B2C and we dive into why more companies in B2B aren’t taking the same approach and the opportunity ahead. Companies like Drift, Gong, and Chili Piper provide great examples of how personal brands can help grow the company’s brand. We’ll be exploring this theme more in future episodes.
You can’t talk about exploring themes in B2B without mentioning Jay Acunzo. I’m not sure I’ve learned more from one individual in such a short time. I had seen him on stage, listened to his podcasts, and read his articles for a long time. I knew from his content that he was a Modern Day Marketer, but didn’t realize how impactful his message was until I spoke with him. So much about today’s B2B marketing is about reach and quantity. Jay challenges marketers to think about resonance and quality instead. I’ve had a great time learning from him and think there will be several pieces of knowledge that you’ll be able to pull from this one.
In this episode we cover:
- Podcasting: Lessons learned in the past 8 years and how to find your hook
- Customer pain points: Why we need to explore their pain in order to unlock content that is going to resonate with your audience
- Investigate: How we can move away from being the “expert” and explore topics that matter
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Hope you enjoy this episode and have a great close to your week. 🧃