We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We got a little nerdy this week.
Jonathan and I did a deep dive on an episode this week on the importance of qualitative and quantitative when it comes to measuring content performance. It was a healthy mix of right and left brain thinking when considering your content.
We’re launching Intent Signals next week at The Juice to give modern day marketers a qualitative and quantitative outlook to how their content is stacking up. Stay tuned for more information on Thursday!
I’ve been fortunate to meet some of the best marketers in B2B since joining The Juice. Right at the top of that list is Jason Bradwell. He’s got an uncanny ability to create connections and share content that benefits the community of marketers around him. It’s a big reason why he’s the first repeat guest we’ve ever had on Modern Day Marketer.
Jason Bradwell returns to the podcast to explore the disconnect and erosion between sales and marketing. Making B2B marketing less boring is Jason's goal as the host of the podcast "B2B Better" and the creator of the "B2B Bite” newsletter. To provide the best possible customer experience, sales and marketing teams must collaborate rather than compete.
In this episode we cover:
- Outdated marketing: Why it still exists and how we can break through
- Revenue teams: How organizing marketing and sales around revenue can create the right type of culture to be successful
- Information: Why oversharing information and lead to a better relationship with sales
Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃