We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Earlier this week I dropped an episode on why we are telling a story around the Modern Day Marketer at The Juice. Being a great storyteller is a secret weapon that we have as marketers and brand leaders. I wanted to use this episode as a vehicle to let you know how we are thinking about storytelling and why we are focused on specific messages in the early days at The Juice. 🧃
I love the Friday conversations. It’s an opportunity for me to learn alongside you. I’m joined by one of my favorite marketers in B2B, Nick Bennett from Alyce. If you are not following him across all of the social media channels you should be. He is consistently sharing his experiences in B2B and his content actually has substance. He’s been so successful at leading the in-house creator revolution in B2B he was able to build a new role because of it.
Your people are your most important distribution channel and Nick is the perfect example to turn to if you are trying to level up your brand. He leads with the help and growth for him and Alyce follows.
In this episode we cover:
- Creating your own role: How being a creator can open up new opportunities to level up your brand
- Tracking success: Ways creators can quantify their work and communicate it back to their stakeholders
- Personal vs. Work: How to strike a balance between your work and personal brand and how both can benefit
Interested in having a Creator Page for yourself? Sign up for the Creator Pages waitlist and join the party. 🧃
