Podcast Episode

Modern Day Marketer: Content Marketing is Creating the Next Wave of Marketing Leaders with Jason Grunberg with SailThru ‍

Brett McGrath

Jun 10, 2022

Modern Day Marketer: Content Marketing is Creating the Next Wave of Marketing Leaders with Jason Grunberg with SailThru ‍

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Earlier this week we dropped an episode on the opportunity for the role of the tastemaker in B2B content. 

A tastemaker is defined as one who sets the standards of what is currently popular or fashionable. We use tastemakers to save time and make decisions in their personal lives, from choosing a steakhouse to choosing which golfer to follow. There is an overwhelming amount of content clutter in the B2B marketing industry. The Juice is steadily establishing itself as the go-to tastemaker and curator for the modern-day marketer. 🧃

There’s nothing better than learning from business leaders who started their career in content marketing. We’ve seen the role of the content marketer evolve from a nice to have to becoming an essential part of your business. Content marketing leaders and now becoming business leaders and their journey is interesting to unpack.

I had a conversation with Jason Grunberg, General Manager at SailThru about his career path in content and how that helped him become the leader he is today. Jason has worked his way up the C-suite by thinking outside the box with content and considering the emotional state of his audience. 

In this episode we explore: 

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