We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We got turned on to a new podcast in B2B that we are really digging. Ever listened to Humans of SaaS? It comes to you from the Catalyst team and we got caught up having conversations about the episode with Lloyed Lobo so we decided to record an episode about it. We learned a ton of amazing insights about reciprocity, entrepreneurship, and how to find ways to give back.
We all have blind spots as marketers. SEO is one of them for me. I know it needs to be a focus of our strategy, but I don’t want it to ruin the authenticity of the content that we are publishing on a daily basis.
I knew I needed to go to an expert to get my mind right and debunk some common myths that were centered around SEO in B2B. On today’s episode I am joined by Mitch Causey who is the Co-founder and CEO at Demandwell. He’s built his career and a company around SEO and learned a ton from spending some time with him.
In this episode we cover:
- Building brand: how SEO can contribute to your brand building activities and not retract from it
- Google breakdown: why Google might be largest human experiment of all time and how we can benefit from it as modern day marketers
- Breaking stigmas: where the SEO conversation goes sideways and how we should think about it as a long term strategy in our role
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