Podcast Episode

Modern Day Marketer: Building Your Brand Through Relationships and Network Connections with Alexa Parker and Stacey Harrison

Brett McGrath

Aug 12, 2022

Modern Day Marketer: Building Your Brand Through Relationships and Network Connections with Alexa Parker and Stacey Harrison

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

There’s no easy way to keep momentum. 

Momentum isn't a transaction.  It’s a combination of activities that leads to forward progress. 

When you are playing the momentum game it’s challenging to see progress in real-time. 

There are more obstacles to throw you off course than opportunities to jump levels. 

It’s normal to feel stuck. 

It’s easy to get frustrated because the L’s start to mount. 

It becomes routine to question every swing and then evaluate all of the misses. 

You know what the cheapest way is to overcome the obstacles and push momentum forward?

Take time and celebrate the wins with your team. The dubs can be big or small, but matter more than ever when you are trying to build momentum towards your future. 

We dropped an episode earlier this week on the  importance of celebrating wins, internal communication, defining success metrics in the momentum building process on an episode of Modern Day Marketer that dropped today. 

It’s never all flowers, but there’s always lessons we can learn from each other.

It’s always about the people that you meet along the way and how you treat them.

Over the past 18 months I’ve been fascinated watching how relationship building has evolved into such a prominent and public way. Modern day marketers are connecting with new collaborators through content and the DMs have become place where new ideas get brought to life.  

I knew I needed to explore this topic further and no better way to do it than bring a couple agency owners on the show to talk about how they have built their careers around their connections.  Today’s guests are Alexa Parker, founder and CEO of Crimson Park Digital and Stacy Harrison is the Chief Executive Hustler at Heart and Hustle Brands. They previously worked together at a large company, but both later decided to start something of their own. They stress the importance of social media, kindness, collaboration, and not burning bridges. 

In this episode we cover: 

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