We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
Pricing and packaging is always murky.
There’s internal research.
There’s external research.
There’s some meetings. Then there’s some more meetings.
Finally, after spinning a ton of cycles we get our new pricing that we are going to plaster on our website and share with the entire world.
Are we confident about it? Hardly ever.
The conclusion of pricing and packaging conversations doesn’t need to feel like you are throwing a dart at the dartboard and going with wherever it lands.
I’m joined by Dan Balcauski with Product Tranquility who is an expert in all things pricing and packaging.
We dropped an episode last week where Dan shares the three core value drivers (functional, emotion, social) and unpacks the psychology of value.
Also, if you are looking for some takes on why freemium almost never works and need data to back it up don’t sleep on this one.
It’s undeniably one of my favorite and most discussed topics since joining The Juice. It’s the number one topic that comes up in conversations with modern day marketers. In my most recent conversations I’ve noticed a trend. It’s gone from “we know we need content distribution” to “how can we do it more effectively”.
Most marketers are thinking more critically about content distribution these days, as they try to get their message to the right audience. On today’s episode Jonathan and I discuss various distribution channels, The Juice’s solutions, outbound marketing, inbound marketing, SEO and narrative-drive content, and the evolving role of the content marketer.
In this episode we cover:
- SEO vs. Narrative driven content: Defining the focus and balance with your content
- Content Distribution: Who should own it and the impact it can make
- Channel Selection: Why it’s important to build a process around identifying the right distribution channels for your content
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