We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
You can call this Camela Thompson week on Modern Day Marketer. In case that you missed it we shared a content breakdown of her article, “How Advance Analytics Changed My Career” on Monday’s episode. I learned a ton from her on data and storytelling. You can call that episode a companion piece to today’s conversation.
I love bringing on modern day marketers on the show that educate and inspire me around topics that matter. In this episode Camela and I discuss the tension between being a creative marketer and attribution intoxication. We dive into the executive mindset around performance and the power of internal marketing.
In this episode we cover:
- Humanizing marketing: Why a heavy dose of authenticity will always prevail
- Internal success metrics: How to focus on the numbers that matter and rally our teams around them
- Sharing bad news: Why it’s ok to share bad news and how it can help us focus
If you enjoy what we are doing we’d love for you to do some things 🧃: