Podcast Episode

Modern Day Marketer: Avoiding attribution intoxication and letting your creativity differentiate you with Camela Thompson at CaliberMind 

Brett McGrath

Aug 9, 2022

Modern Day Marketer: Avoiding attribution intoxication and letting your creativity differentiate you with Camela Thompson at CaliberMind 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

You can call this Camela Thompson week on Modern Day Marketer. In case that you missed it we shared a content breakdown of her article, “How Advance Analytics Changed My Career” on Monday’s episode. I learned a ton from her on data and storytelling. You can call that episode a companion piece to today’s conversation. 



I love bringing on modern day marketers on the show that educate and inspire me around topics that matter. In this episode Camela and I discuss the tension between being a creative marketer and attribution intoxication. We dive into the executive mindset around performance and the power of internal marketing. 


In this episode we cover: 

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