We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
We love to build great products. We love to talk about our great products.
The challenge is sometimes we are too deep in the weeds and don’t consider zooming out when trying to communicate value back to our audience. This is something that we’ve been working through at The Juice and dropped an episode to talk about it to kick off this week.
Finding ways to step back and reevaluate can be powerful. Keep it stupid simple. Your future customers will appreciate it.
The best marketing in B2B is easy to spot because it feels different when you are a part of it.
It doesn’t feel like you are getting pushed through someone else’s process and are just another name in a csv file. It feels like the experience is being tailored made for you. Every step along the customer journey matters and great brands are finding ways to tie it all together in a way that’s memorable to our future customers.
James Gilbert recently joined RedRoute as their CMO and has a ton of experience when it comes to marketing’s involvement in customer journey mapping. According to James, a single bad customer experience can have a bigger business impact than the biggest deal of the year.
If you are a marketer who is looking to strengthen cross-functional collaboration for your customer this is an episode that you won’t want to miss.
In this episode we cover:
- Customer experience: Defining what it is and who should own it
- Qualities of good vendors: What are the things vendors are doing to stand out from the pack and deliver great customer experiences
- Negative experiences: The impact they can have on your brand and why we need to be more mindful about customer experience as marketers
Do you need help consolidating and distributing your content? We launch a waitlist for Creator Pages and will release access in batches. Sign up here.🧃