Podcast Episode

Modern Day Marketer: Are You Designing CX for Marketing or for Your Customers? with James Gilbert at RedRoute

Brett McGrath

Jun 17, 2022

Modern Day Marketer: Are You Designing CX for Marketing or for Your Customers? with James Gilbert at RedRoute

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

We love to build great products. We love to talk about our great products. 

The challenge is sometimes we are too deep in the weeds and don’t consider zooming out when trying to communicate value back to our audience. This is something that we’ve been working through at The Juice and dropped an episode to talk about it to kick off this week. 

Finding ways to step back and reevaluate can be powerful. Keep it stupid simple. Your future customers will appreciate it. 

The best marketing in B2B is easy to spot because it feels different when you are a part of it. 

It doesn’t feel like you are getting pushed through someone else’s process and are just another name in a csv file. It feels like the experience is being tailored made for you. Every step along the customer journey matters and great brands are finding ways to tie it all together in a way that’s memorable to our future customers. 

James Gilbert recently joined RedRoute as their CMO and has a ton of experience when it comes to marketing’s involvement in customer journey mapping.  According to James, a single bad customer experience can have a bigger business impact than the biggest deal of the year. 

If you are a marketer who is looking to strengthen cross-functional collaboration for your customer this is an episode that you won’t want to miss. 

In this episode we cover: 

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