Podcast Episode

Marketing like a media company with Corey Haines of Swipe Files

Brett McGrath

April 6, 2022

Marketing like a media company with Corey Haines of Swipe Files

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Recently, we identified our 4 core values as a company and have found ways to make them a part of our weekly workflow. This is something that has been top of mind for us and we are always looking for inspiration from others in the community. That’s why we dropped an episode on Monday after we got done reading an amazing content piece on questions in value screening calls from Buffer.  

Have you ever heard someone say, “You need to make your marketing look more like a media company"? I know I have and it seems like a message that we are getting from influencers across several different industries and platforms.

What does this really mean though?

I went directly to the source and found someone who is not only operating this way, but also building a community from his efforts. Corey Haines is the founder of Swipe Files (use code “MODERNDAYMARKETING" for a 50% discount) and he joins the show to discuss  the crawl, walk, and run approach to marketing like a media company, as well as some examples of companies doing an excellent job at it. SaaS marketing is more competitive and difficult to measure than ever before; having awesome content and trustworthy personalities (like a media company) is critical to stand out from the competition.

In this episode we cover: 

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