Guest Feature: Accelerate your marketing strategy with AI capabilities


May 23, 2023

Guest Feature: Accelerate your marketing strategy with AI capabilities

The Juice is excited to share another piece in our guest feature series with, "Accelerate your marketing strategy with AI capabilities" from Bynder.  We will continue to share some of our favorite pieces of content from modern day brands. Stay tuned! 🧃

Artificial Intelligence (AI) has brought about a revolution in recent years. While OpenAI’s ChatGPT has gained much attention for its ability to generate human-like text and perform various tasks, the field of AI has seen significant contributions from several major players over time. Google has notably advanced the field with significant contributions to machine learning, image recognition models, and, more recently, with its large language model (LLM) PaLM 2, while Microsoft has pioneered natural language processing.

At Bynder, we’re proud to say we’re not just watching the AI revolution unfold; we’re leading the way. For years, we’ve been developing AI and automation capabilities to help our customers thrive in the digital marketplace and maximize the value of their resources.

In today’s digital-first world, creating exceptional content experiences is essential for brands to reach and engage their audiences. However, delivering the right content, to the right people, on the right channel, at the right time requires careful orchestration of both customer and content data paired with technology that automates and streamlines content distribution. Many brands may not have the resources to achieve this at scale without the right digital asset management (DAM) technology and AI capabilities.

At Bynder, our mission is to empower our customers to conquer the complexity and chaos of proliferating content with the most richly integrated DAM platform and thrive through exceptional content experiences. We believe that AI and automation are crucial for achieving this goal. They enable brands to automate at scale and deliver personalized content that resonates with each customer and generates measurable ROI.

Let’s have a look at what AI means for us at Bynder and within the world of DAM.

Bynder leads the way with AI to support customers everywhere

While AI may be a buzzword in the industry, it’s not a new concept for us at Bynder. We’ve always been at the forefront of developing automation and AI-driven solutions for our customers. Our unwavering commitment to innovation has been integral to our continued success and leadership in the industry.

Some of the most exciting innovations we offer our customers are AI-powered solutions that allow for the management of content at scale. These include AI-based tagging, automated metaproperty behaviors, and duplicate detection to help organize and categorize high volumes of content without putting extra strain on teams and individuals.

Improving asset findability is another area of Bynder’s DAM where AI is making a significant impact. By leveraging text recognition within images and context-aware search, we can help businesses quickly locate the assets they need by using a variety of search inputs—including ambiguous topics like ‘fun,’ ‘climate,’ and even URLs—to get the most relevant results.

To continue to thrive in 2023 and beyond, brands are planning to increase their content output to remain relevant in a crowded digital marketplace. AI can help scale content creation by automating parts of the content creation process to allow businesses to create a range of assets in different formats and sizes without overworking creative teams.

Creating numerous variations of the same design to support personalization efforts can be tedious and time-consuming. This is where Bynder’s automation capabilities come in. With Bynder’s Studio, brands can easily create on-brand variations of digital assets at scale and in multiple sizes or formats to fit the needs of any channel. This makes content creation at scale easily attainable for everyone without sacrificing quality or brand consistency.

Ahead of the game — How Bynder pioneered DAM + AI

As we have seen, AI offers endless possibilities to marketers trying to make an impact and stand out in a competitive landscape. Coupled with the powerful features of a best-of-breed DAM platform like Bynder’s, it can skyrocket any team’s productivity and propel their marketing efforts to the next level.

To stay ahead of the curve, it is crucial to understand the world of AI and its impact on marketing and content. That's why we have prepared a five-part blog series that will guide you through Bynder’s developments in AI and provide insights on how to leverage this technology within your Bynder DAM platform to create, manage, and deliver content at scale.

Up next, we will cover exciting innovations available to our customers, such as AI-powered solutions that allow for the management of content at scale, scaling content operations, optimizing content delivery, and improving content effectiveness. Stay tuned!

Think your team could benefit from a DAM platform with AI and automation capabilities? Ask one of our experts to tell you more about Bynder’s AI developments and how they can best support your team’s goals. Schedule a demo now 👇.

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