Podcast Episode

3C Podcast Episode: The rise of the individual creator

Brett McGrath

Sep 13, 2021

3C Podcast Episode: The rise of the individual creator

I hope all of you Modern Day Marketers are off to a great start this week!  🧃

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

In case you missed it, we dropped an episode with Chelsea Castle, Director of Content Marketing at Chili Piper about the importance of using your content to give back to your audience at all times. It’s business-to-business marketing, but she spoke about how we should think about it more from a human-to-human perspective. Humans are wired for connection. Building this connection through our content can help your brand level up and develop trust with your audience. This conversation helped remind me to never lose sight of that.




On today’s episode, Jonathan returns to the podcast to discuss the rise of the individual creator. We discuss this topic from the lens of social media and its impact on brand development. We share why it’s not always about the content that we create and how curating other creators work can help. 

In this episode we cover: 

If you enjoy what we are doing we’d love for you to do a couple things:

Hope you enjoy this episode and have a great start to your week. 🧃

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