I hope all of you Modern Day Marketers are having a great Monday! 🧃
We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
In case you missed it, Friday’s episode shared an awesome conversation with Chae O’Brien of Thought Bakery. The conversation centered on turning co-marketing opportunities into community. Chae shared her perspective on community-led marketing, internal alignment, customer research, and growth.
Today, we’re excited to share a new episode with our own community -- Modern Day Marketers. Episode 1 of this miniseries was a conversation about sobering up from attribution intoxication. In today’s episode we continue our modern day marketing theme discussing the proper balance of writing for machines vs. humans.
What to do with SEO? Do you prioritize it? Lead with it? Ignore it all together? These are some of the questions we’ve wrestled with at The Juice and know many marketers are facing. Brett and Jonathan share a peak behind the curtain on how The Juice is thinking through these challenges and what we’ve learned from previous experiences.
In this episode, we cover:
- AI and its impact on Content Marketing
- The B2B Buying Cycle and Content Marketing’s impact
- Marketing budgets
- Marketers with journalism experience
- Get leaders on board with change
If you enjoy what we are doing we’d love for you to do a couple things:
- Join The Juice and start experiencing a frictionless B2B content experience today
- Subscribe to us on Apple, Spotify, or wherever you consume fine audio content.
Hope you enjoy this episode and have a great close to your week. 🧃