Podcast Episode

3C Podcast Episode: Striking the balance between what your customers want and what your Northstar is with Yaagneshwaran Ganesh

Brett McGrath

Sep 3, 2021

3C Podcast Episode: Striking the balance between what your customers want and what your Northstar is with Yaagneshwaran Ganesh

Happy Friday.

We are bookending your week, every week with a couple of podcast episodes that we hope provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

In case that you missed, we dropped an episode this week with Kat Locascio who runs Customer Success at The Juice. She dropped some great nuggets on who she is thinking about delivering value through content in her role. It’s a great conversation for anyone in a customer facing role who are looking to level up their current process.  



Today, I’m excited to share with you a conversation that I had with Yaagneshwaran Ganesh who is the Director of Marketing at Avoma and host of one of my favorite business podcasts, ABM Conversations. He’s a fantastic example of a Modern Day Marketer. His primary focus is to always deliver value to his audience and earn trust. 

Here’s some topics that we cover in our conversation:  


I really enjoyed the conversation and the opportunity to share it with all of you. I look forward to sharing more conversations with great content marketers in the coming weeks.

If you enjoy what we are doing we’d love for you to do a couple things:

Hope you enjoy this episode and have a great close to your week. 🧃


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