Podcast Episode

3C Podcast Episode: Early stage sales conversations and finding commonalities with Kate VanLue

Brett McGrath

Sep 7, 2021

3C Podcast Episode: Early stage sales conversations and finding commonalities with Kate VanLue

This one is for all of the Modern Day Marketers out there. 🧃

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

In case you missed it, we dropped an episode with Yaagneshwaran Ganesh, Director of Marketing at Avoma and host of the ABM Conversations Podcast. Yaag is the definition of a Modern Day Marketer. We discussed his process in striking the balance between what your customers want and what your Northstar is. There are a ton of golden nuggets about brand building that he shares.



On today’s episode, I brought back my teammate, Kate VanLue to share some perspective on the initial batch of conversations that she is having about the problem that we solve. She explains what messages are resonating and her overall approach to B2B sales. This is a great conversation for any sales or marketing professionals who pride themselves on the art of building great relationships.  

In this episode we cover: 

If you enjoy what we are doing we’d love for you to do a couple things:

One form to end all forms.

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