Collaboration

Modern Day Marketer

August 19, 2021

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It’s been a term that I’ve been using to describe B2B marketers that aren’t tied to yesterday’s B2B marketing playbook. The Modern Day Marketer is the guest you can find on the 3C Podcast, the individual who uses social platforms to build relationships and learn, and the person who holds a unique point of view on things that we can be doing to push B2B marketing forward.

Not all Modern Day Marketers are the same and that is a big reason why this community is special. These individuals refuse to be stuck operating in status quo syndrome or remixing the programs that got their boss promoted nearly a decade ago. 

The Modern Day Marketer is mindful of measurement, but doesn’t get drunk on dashboards.

The Modern Day Marketer refuses to put roadblocks in the way of an amazing content experience.

The Modern Day Marketer isn’t scared to be the catalyst for change in their organization because they understand the power of brand.

Above all else, The Modern Day Marketer’s primary focus is serving their audience. 

It’s delivering kick ass content through channels where their audience hangs.

The Modern Day Marketer’s view is that the volume game is overrated. 

The only thing that matters is waking up every day and trying to earn trust with the people getting introduced to their brand. 

I try to have conversations with 2 or 3 new marketers each week. These conversations have helped me coin the term Modern Day Marketer and have led to some great relationships. 

We move so fast in B2B marketing and sometimes forget to take a step back and reflect. It’s launch week at The Juice and Modern Day Marketers are the reason why we’ve been able to gain traction at such an early stage. 

I put together a compilation of all of the published work from Modern Day Marketers that I have met along the way. I’d encourage you to spend some time learning from them and giving them a shout on social media if you feel inspired. 

I’m inspired by the Modern Day Marketer. 

We are just getting started.

Joe Lazauskas

Joe Lazauskas

Head of Marketing

Contently
What we learned:
Put your reporter hat on and reach out to your market to have conversations. The information that you gather is what you should infuse in everything that you do.
The Article:
Ethan Beute

Ethan Beute

Chief Evangelist

BombBomb
What we learned:
Consistency and curiosity are key attributes for successful marketing
The Article:
Stuart Balcombe

Stuart Balcombe

Co-founder

Procket
What we learned:
Study consumer habits and adapt to the changes.
The Article:
Devin Bramhall

Devin Bramhall

Chief Executive Officer

Animalz
What we learned:
The abundant mindset wins most of the time in B2B marketing.
The Article:
Jason Bradwell

Jason Bradwell

Creator

B2B Better
What we learned:
Always focus on quality over quantity. Getting stuck in the volume game can be devastating for your brand.
The Article:
Victoria Fryer

Victoria Fryer

Senior Content Marketing Manager

Plivo
What we learned:
Cross-functional collaboration is your best friend as a content marketer preparing for launch.
The Article:
Cindy Dubo

Cindy Dubo

Senior Manager, Demand Generation

Greenfly
What we learned:
Don’t get stuck in the MQL hamster wheel. Manage up and push for change.
The Article:
Brooklin Nash

Brooklin Nash

Head of Content

Sales Hacker
What we learned:
If you work in B2B then thinking like a media company isn’t such a bad idea. It’s a great way to develop content and study consumer habits.
The Article:
Fio Dossetto

Fio Dossetto

Editorial Lead

Wildbit
What we learned:
Product-led content marketing can be a strategy that you use to better communicate the value that your product offers to your audience.
The Article:
Brian Rants

Brian Rants

Director of Marketing

Cordial
What we learned:
Just be real. Authenticity wins out if you are playing the long game.
The Article:
Lauren Decker

Lauren Decker

Senior Consultant

Carema Consulting
What we learned:
Think deeply about the roles and souls that fill out a team dedicated to building your brand.
The Article:
Jimmy Daly

Jimmy Daly

Co-founder and CEO

Superpath
What we learned:
Spending time on the front line of sales calls can help shape the story your tell in your content delivery.
The Article:
Deb Mukherjee

Deb Mukherjee

Head of Marketing

Superpath
What we learned:
Spending time on the front line of sales calls can help shape the story your tell in your content delivery.
The Article:
Leah Friedman

Leah Friedman

Director of Content Marketing

Guru
What we learned:
The algorithm can take your interesting content. Don’t be scared. Being interesting is your opportunity to differentiate your brand.
The Article:
So Effing Ordinary: I’m Begging You to Create More Interesting SEO Content
Margaret Kelsey

Margaret Kelsey

VP of Marketing

OpenView
What we learned:
Build relationships with your audience and work with them to create content that supports your message
The Article:
Hiba Amin

Hiba Amin

Senior Marketing Manager

Hypercontext
What we learned:
Don’t put obstacles in front of your audience. Give your content away, provide value, and watch it grow.
The Article:
Growing an audience without gated content
Sara Pion

Sara Pion

Sr. Manager, Customer Engagement

Alyce
What we learned:
Work for companies that support modern day marketing and teams that humanize their marketing
The Article:
The Problem with B2B Marketing
Natalie Severino

Natalie Severino

VP of Marketing

Chorus
What we learned:
Obsess over establishing relationships with your sales team members.
The Article:
Justin Simon

Justin Simon

Global Content Strategy Manager

TechSmith
What we learned:
Video is powerful. Make sure you find ways to implement it into your GTM strategy. It will help humanize your brand.
The Article:
Using video to make B2B marketing less boring
Ben Sailer

Ben Sailer

Inbound Marketing Director

CoSchedule
What we learned:
Think like a racecar driver. Satisfy your need for speed without losing control.
Conversation:
Podcast Inception
The Article:
Putting the Action in Actionable Content
Nicole Klemp

Nicole Klemp

Freelance Marketing Strategist

What we learned:
What we learned: Don’t be scared to go against the status quo. Remove roadblocks for your obstacles and let your content fly free.
The Article:
Gated Content (Still) Sucks
Cassandra Jowett

Cassandra Jowett

Sr. Director, Marketing

PathFactory
What we learned:
Try spending time in as many functional marketing disciplines as possible. Gaining this experience early will help you understand how this entire marketing thing works.
The Article:
Dominic Kent

Dominic Kent

What we learned:
Fight the status quo and work on things that are actually going to help
The Article:
Why B2B Marketing Sucks
Joanna Rutter

Joanna Rutter

Marketing Strategist

Tiny Megaphone
What we learned:
There is no defined path for the career of a content marketer. It’s critical that you make sure that you are working for a company that will maximize your skills and allow you to grow.
The Article:
Liz Prugh

Liz Prugh

VP Marketing

Base
What we learned:
What we learned: Don’t be scared to try B2C things in a B2B world. Test. Fail fast and find out what works best for your audience
The Article:
Brad Beutler

Brad Beutler

Content Marketing Director

Terminus
What we learned:
What we learned: Invest in your brand even if it means lighting a dumpster on fire
The Article:
Moving on from a 15 year old B2B marketing strategy
Rachel Saltsgaver

Rachel Saltsgaver

Content Manager

Lessonly
What we learned:
Study your favorite B2C brands and think about ways that you can remix their strategies into your brand building efforts
The Article:
We don’t know good content when we see it; we know it when we feel it
Katherine Martin

Katherine Martin

Marketing Manager

High Alpha
What we learned:
Content collaborations can lead to relationships. These relationships can lead to more collaborations and even new customers.
The Article:
Kas Szatylowicz

Kas Szatylowicz

Content and PR Manager

V7
What we learned:
What we learned: The best link building isn’t transactional. It’s all about building and developing relationships
The Article: