It’s been a term that I’ve been using to describe B2B marketers that aren’t tied to yesterday’s B2B marketing playbook. The Modern Day Marketer is the guest you can find on the 3C Podcast, the individual who uses social platforms to build relationships and learn, and the person who holds a unique point of view on things that we can be doing to push B2B marketing forward.
Not all Modern Day Marketers are the same and that is a big reason why this community is special. These individuals refuse to be stuck operating in status quo syndrome or remixing the programs that got their boss promoted nearly a decade ago.
The Modern Day Marketer is mindful of measurement, but doesn’t get drunk on dashboards.
The Modern Day Marketer refuses to put roadblocks in the way of an amazing content experience.
The Modern Day Marketer isn’t scared to be the catalyst for change in their organization because they understand the power of brand.
Above all else, The Modern Day Marketer’s primary focus is serving their audience.
It’s delivering kick ass content through channels where their audience hangs.
The Modern Day Marketer’s view is that the volume game is overrated.
The only thing that matters is waking up every day and trying to earn trust with the people getting introduced to their brand.
I try to have conversations with 2 or 3 new marketers each week. These conversations have helped me coin the term Modern Day Marketer and have led to some great relationships.
We move so fast in B2B marketing and sometimes forget to take a step back and reflect. It’s launch week at The Juice and Modern Day Marketers are the reason why we’ve been able to gain traction at such an early stage.
I put together a compilation of all of the published work from Modern Day Marketers that I have met along the way. I’d encourage you to spend some time learning from them and giving them a shout on social media if you feel inspired.
I’m inspired by the Modern Day Marketer.
We are just getting started.
What we learned:
Put your reporter hat on and reach out to your market to have conversations. The information that you gather is what you should infuse in everything that you do.
What we learned:
Consistency and curiosity are key attributes for successful marketing
What we learned:
Study consumer habits and adapt to the changes.
What we learned:
The abundant mindset wins most of the time in B2B marketing.
What we learned:
Always focus on quality over quantity. Getting stuck in the volume game can be devastating for your brand.
Victoria Fryer
Senior Content Marketing Manager
PlivoWhat we learned:
Cross-functional collaboration is your best friend as a content marketer preparing for launch.
Cindy Dubo
Senior Manager, Demand Generation
GreenflyWhat we learned:
Don’t get stuck in the MQL hamster wheel. Manage up and push for change.
What we learned:
If you work in B2B then thinking like a media company isn’t such a bad idea. It’s a great way to develop content and study consumer habits.
What we learned:
Product-led content marketing can be a strategy that you use to better communicate the value that your product offers to your audience.
What we learned:
Just be real. Authenticity wins out if you are playing the long game.
What we learned:
Think deeply about the roles and souls that fill out a team dedicated to building your brand.
What we learned:
Spending time on the front line of sales calls can help shape the story your tell in your content delivery.
What we learned:
Spending time on the front line of sales calls can help shape the story your tell in your content delivery.
Leah Friedman
Director of Content Marketing
GuruWhat we learned:
The algorithm can take your interesting content. Don’t be scared. Being interesting is your opportunity to differentiate your brand.
What we learned:
Build relationships with your audience and work with them to create content that supports your message
What we learned:
Don’t put obstacles in front of your audience. Give your content away, provide value, and watch it grow.
Sara Pion
Sr. Manager, Customer Engagement
AlyceWhat we learned:
Work for companies that support modern day marketing and teams that humanize their marketing
What we learned:
Obsess over establishing relationships with your sales team members.
What we learned:
Video is powerful. Make sure you find ways to implement it into your GTM strategy. It will help humanize your brand.
What we learned:
Think like a racecar driver. Satisfy your need for speed without losing control.
Nicole Klemp
Freelance Marketing Strategist
What we learned:
What we learned: Don’t be scared to go against the status quo. Remove roadblocks for your obstacles and let your content fly free.
What we learned:
Try spending time in as many functional marketing disciplines as possible. Gaining this experience early will help you understand how this entire marketing thing works.
What we learned:
Fight the status quo and work on things that are actually going to help
What we learned:
There is no defined path for the career of a content marketer. It’s critical that you make sure that you are working for a company that will maximize your skills and allow you to grow.
What we learned:
What we learned: Don’t be scared to try B2C things in a B2B world. Test. Fail fast and find out what works best for your audience
What we learned:
What we learned: Invest in your brand even if it means lighting a dumpster on fire
What we learned:
Content collaborations can lead to relationships. These relationships can lead to more collaborations and even new customers.
What we learned:
Study your favorite B2C brands and think about ways that you can remix their strategies into your brand building efforts
What we learned:
What we learned: The best link building isn’t transactional. It’s all about building and developing relationships
