We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.
How do we cut through the noise in B2B?
Take big freakin’ swings.
Copycat marketing is too normal. We try so hard to replicate the success from our peers when we should have spent more time coming up with our own experiments.
Last week we dropped an episode with Adam Goyette, Founder at Curdis about breaking through and resonating with your next customer. He shares tactics for distinguishing yourself from the competition, gaining internal buy-in, and the importance of taking risks in marketing.
Finally, we are back to dropping Monday episodes of Modern Day Marketer!
There’s not too many things I enjoy more than all of the preparation that goes into product launches. We made the decisions to not only let you know about the Intent Signals launch on July 28, but also use content to give you context for why we think this release matters for modern day marketers.
In this episode, Jonathan and I talk about quantitative vs. qualitative content metrics, why content syndication is outdated, and the eroding relationship between marketing and sales when it comes to content. We want to give you a backdrop for themes that we’ve been investigating in order to understand the why behind what we’ve been working on.
In this episode we cover:
- Intent Signals: What it is and why we are choosing to design our launch this way
- Qualitative insights: How mixing qualitative insights with the quantitative tracking of old can help level up the role of the content marketer in B2B
- Trust: Why we believe the outputs from our content can lead to a stronger relationship between marketing and sales
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