Podcast Episode

Modern Day Marketer: Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility 

Brett McGrath

Sep 16, 2022

Modern Day Marketer: Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility 

We are bookending your week, every week with a couple of podcast episodes that we hope can provide insights on how to be a better marketer, sales pro, or operator in your B2B company.

Curation and Collaboration. 

Having mindfulness around these 2 C’s can help you build a content platform that inspires others by the guests you select. Also, it helps extend your brand to the right type of audiences along the way. 

I’ve learned so much from our guests and their audiences.

I took a moment this week, grabbed the microphone, and recorded an episode  to share the process for how we research, identify, and reach out to guests for our content at The Juice. 

The best part of hosting this show is bringing in subject matter experts on topics that actually matter. It doesn’t matter what type of company I’ve worked in throughout my career there have always been questions around how we should price and package our products. In most cases, it feels like through a dart at a board and going with wherever it lands.

Does it have to be this way? 

I decided to explore this topic further with Dan Balcauski at Product Tranquility. Dan lives and breathes solving pricing and packaging every day. In today's episode, Dan outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term “product market fit.”  

In this episode we cover: 

Not a member yet? Join The Juice and start learning from creators and brands who are pushing B2B forward. 🧃

We filled out more than 13,000 forms so you don’t have to.

Sign up for The Juice and access unlimited videos, webinars, articles, ebooks, podcasts and more on demand.

Sign up